Independent Design Consultant & Creative Strategist
September 2014 — present
I work one-on-one with individuals and small businesses on projects of all sizes, from branding and marketing, to web design and development, to creative business strategy.
I emphasize a collaborative environment with clients to develop holistic brand and design strategies based on thoughtful forecasting, thorough research, and achievable and measurable goals.
Projects have included branding, packaging design, copywriting, content creation, art direction and styling, event production, and web design and development.
Co-Founder / Creative Lead / Project Manager
June 2014 — May 2018
Co-founded CHICORY, a Philadelphia-based urban farm specializing in sustainably-grown cut flowers, with Y1 revenues of over $100,000.
Developed and instituted site management, crop planning, and organic growing practices for three seasons farming at two 1/4 acre urban sites.
Established brand identity, online and social media presence, visuals and company website.
Lead creative direction and implementation of all design elements for special events, including large scale installations.
Managed all client relations.
Project management for over 20 large-scale events each year.
Design Assistant, Color
Anthropologie / URBN
September 2014 — May 2016
Compiled new market research and color trend insight for brand’s apparel lines.
Created color palettes and cohesive color stories appropriate to seasonal apparel, conceptual design, and creative direction.
Prepared internal design reports for all design departments.
Program and Communications Coordinator
The Woodlands Trust for Historic Preservation
May 2013 — September 2014
Served as in-house designer, responsible for all concept development, art direction, design, and production for print and web communications.
Completed a redesign and relaunch of the organization’s website in 2014, after which web traffic increased by 70% from Y1 to Y2.
Developed educational content for grades K-8 and provided educators with materials for teaching in-classroom and on-site.
Planned and executed special events, including fundraisers, educational programs, and performances.
Oversaw donor relations and annual giving campaigns.
Developed and implemented the organization’s first membership program.
Prepared content and designs for grant applications and funding proposals for which the organization was cumulatively awarded over $500,000.
Assisted with landscape management for 54-acre historic site and documented site’s buildings and landscape for capital construction projects.