Erica Maust

Resume

Experience

Independent Design Consultant & Creative Strategist

September 2014 — present

  • I work one-on-one with individuals and small businesses on projects of all sizes, from branding and marketing, to web design and development, to creative business strategy.

  • I emphasize a collaborative environment with clients to develop holistic brand and design strategies based on thoughtful forecasting, thorough research, and achievable and measurable goals.

  • Projects have included branding, packaging design, copywriting, content creation, art direction and styling, event production, and web design and development.


Co-Founder / Creative Lead / Project Manager

CHICORY

June 2014 — May 2018

Philadelphia, PA

  • Co-founded CHICORY, a Philadelphia-based urban farm specializing in sustainably-grown cut flowers, with Y1 revenues of over $100,000.

  • Developed and instituted site management, crop planning, and organic growing practices for three seasons farming at two 1/4 acre urban sites.

  • Established brand identity, online and social media presence, visuals and company website.

  • Lead creative direction and implementation of all design elements for special events, including large scale installations.

  • Managed all client relations.

  • Project management for over 20 large-scale events each year.


Design Assistant, Color

Anthropologie / URBN

September 2014 — May 2016

Philadelphia, PA

  • Compiled new market research and color trend insight for brand’s apparel lines.

  • Created color palettes and cohesive color stories appropriate to seasonal apparel, conceptual design, and creative direction.

  • Prepared internal design reports for all design departments.


Program and Communications Coordinator

The Woodlands Trust for Historic Preservation

May 2013 — September 2014

Philadelphia, PA

  • Served as in-house designer, responsible for all concept development, art direction, design, and production for print and web communications.

  • Completed a redesign and relaunch of the organization’s website in 2014, after which web traffic increased by 70% from Y1 to Y2.

  • Developed educational content for grades K-8 and provided educators with materials for teaching in-classroom and on-site.

  • Planned and executed special events, including fundraisers, educational programs, and performances.

  • Oversaw donor relations and annual giving campaigns.

  • Developed and implemented the organization’s first membership program.

  • Prepared content and designs for grant applications and funding proposals for which the organization was cumulatively awarded over $500,000.

  • Assisted with landscape management for 54-acre historic site and documented site’s buildings and landscape for capital construction projects.